July 23, 2021

7 Key Components of Digital Marketing Strategy that Converts [+ 8 Insider Tips]

components of digital marketing strategy

Digital marketing is essential in today’s online world. No matter the size of your company or industry, it’s one of the most effective ways to grow your business and generate revenue.

To do that, though, you need some help from digital marketers like Cyphon Digital. We have thoroughly done our market research and precisely know which digital marketing strategy is most effective for different sectors.

What Is A Digital Marketing Strategy?

A digital marketing strategy is a plan that outlines the way your business will achieve its marketing goals via online channels like search engines and social media.

One of the essential parts of any successful digital marketing campaign is well thought out strategies. They outline where you want to be in one month or six months from now regarding sales, traffic growth, brand awareness level, and many more.

The best part about these plans is that there’s no end date for them. So, if you don’t reach an objective on day thirty-one, then it doesn’t mean we stop trying!

Why Is Digital Marketing Strategy Essential?

Establishing a digital marketing strategy is critical for any business that wants to succeed in the market. For example, suppose you partner with an experienced full-service agency. In that case, the initial steps will be to build the company’s intelligent and competitive strategy. Then It will be utilized on all channels – email campaigns, social media, SEO/SEM optimization.

Without an internet marketing strategy, success is not possible for your company! 

You need a map if you ever hope to achieve anything. What do you want? How are we going to get there?

That uncertainty leads many companies into launching ineffective campaigns. And they fail miserably at driving any results whatsoever on their own.

However, things can be different with help from experts marketing agencies like Cyphon Digital, specializing in tailoring industry-specific digital marketing strategies.

7 Components of Digital Marketing Strategy

Client-oriented digital marketing agencies offer multiple tactics to help you in business development and expansion. It includes building the visual identity of your brand to seamless sales of your products online.

1. Web Design

Along with aesthetics, responsiveness is the key success factor in web design now. If your site can adapt with multiple devices and offers the best UX for the customer, it can change the game.

We have an experienced web designer and developer team who ensure your site delivers the best UI and UX to the viewers. Your website design works as the first step towards the branding of your business.

2. Branding

Branding is all about the visual identity of your business out there. From a responsive website to graphics or copy, everything helps to develop your branding.

If you hire an agency for this purpose, they need to be innovative in solving the most complicated problem of your clients elegantly.

3. Social Media Marketing

Social media marketing is a strategy that builds brand awareness and increases conversion rates.

A social media marketing campaign can target several platforms to reach the target audience, depending on their preferences for the Internet mediums they use most often to interact with brands.

Facebook, Twitter, Instagram, and Pinterest are some of the more popular ones used by marketers today – in addition to focusing on advertising efforts through conventional platforms as well.

4. Content Strategy

Content marketing is the process of reaching, engaging, and connecting with consumers via content.

Companies that succeed in this strategy focus on providing users with informative articles such as blog posts, videos, or infographics rather than sales-oriented copy.

A successful content marketing plan can help provide your business more exposure across different channels while increasing customer loyalty over time.

4. SEO

As the world is becoming more connected and people rely on search engines to find what they need, your website must rank higher for anyone who needs you to see without extra effort.

By implementing SEO strategies into your business plan like keyword research or creating content with a strong call-to-action statement, success will come naturally when potential clients are looking for something you offer!

5. E-commerce

Conversion is the most crucial factor when you are developing an e-commerce business. No matter how responsive the website or how elegant the branding is, you need to rethink the marketing strategy if it cannot generate conversion.

You need to blend form and function to achieve methodical growth while solving problems for the customer. The appropriate digital marketing strategy will ensure conversion with creative solutions to enhance traffic to your e-commerce site.

What To Look For In Digital Marketing Strategies?

Veteran marketers and renowned marketing agencies follow eight proven steps to create a digital marketing strategy for almost any business. Here, we are disclosing those eight secret recipes for your business success.

1. Brand Definition

Every company has a brand that is different and unique. As an entrepreneur or business owner, you need to know the USPs of your product.

Your customers should be able to tell whom you are based on what they see online. Unfortunately, people subconsciously feel that if something looks good/professional, it must have been expensive, so how can I afford it? But when we break down branding for entrepreneurs – it’s about being true to yourself by keeping things simple yet classy!

So before diving into marketing campaigns, make sure these three steps have already taken place: 

  1. Define your voice 
  2. Know thy customer
  3. Prioritize quality over quantity

2. Developing Buyer Personas

Your business needs to communicate with customers in a way that is both appealing and focused. The first step of this process is determining your target audience, demographic, and customer preferences.

Determine the user demographics and which motivations drive them to choose your product or service over other worthy competitors.

Without knowing potential clients’ preferences for marketing tactics, it can be difficult, if not impossible, for companies to reach their target market effectively.

3. Setting SMART Goals

Start by identifying Specific, Measurable, Achievable, Realistic, and Timely (SMART) goals for your organization. When it comes to setting these goals, you should also remember that good goal-setting is a process that involves all the stakeholders in decision-making.

It often takes time, but results can be long-lasting, making them worth pursuing over shorter-term objectives as they will stay with an enterprise much longer than any person or manager before being changed again.

4. Picking The Right Approach

If you are trying to figure out what strategies would work best for your business, focus on the techniques that offer the most value. This will help keep up with trends and ensure they don’t lose relevance when people look elsewhere in a couple of years.

Don’t be fooled by fads or trendy things – it’s better to have one helpful tactic than five useless ones! So rather than focusing all of your time and energy into picking just one, try spreading them around so nobody has an easy advantage over you.

5. Setting A Realistic Budget

Get a good idea of how much you should be spending on online marketing for your business, and make sure to plan accordingly. The average cost is $2500-$12,000 per month, but that does not always account for the type of company or size/volume it takes to fill those numbers.

6. Think, Rethink & Think Again

Successful business owners know that the key to success is planning. Determining your ad spend, building a content calendar, and more can help you establish an effective strategy for your company’s next steps.

7. Get Going With The Campaign

You can launch a campaign across various channels. But, first, ensure that all of these channels have the appropriate tracking information to know how well they are performing regarding the different demographics and markets in which they operate.

For example, make sure that any website features Google Analytics code to understand its effect on traffic numbers from location A versus country B’s visitors or demographic C vs. D by gender E (e.g., males aged 18-34).

8. Tracking The Campaign And The Outcomes

Keeping a pulse on your strategies and their ROI is crucial to success. 

Tools such as Google Analytics, Search Console, and Ads will help you monitor performance metrics like impressions (the number of times an ad has been shown) or click-through rate (CTR; the percentage of people that clicked on your ads).

Ensuring these numbers are constantly increasing means more money in your bank account!

It’s Time To Grow Your Business!

Right now, digital marketing has become more critical than ever for reaching an audience because of so many different platforms available. Cyphon Digital can access a diverse target audience who would otherwise go untargeted by traditional advertising methods as a dedicated digital agency.

So whether you’re looking to increase sales, revenue, awareness, or loyalty – trust Cyphon Digital. There are plenty of avenues through which you can use digital marketing opportunities to achieve them all, and we can help you with those! Let’s talk about how we can work together to grow your business.