Increased Traffic by 192% for Novel Capital

The Client:

Novel Capital is a revenue-based financing company for B2B SaaS startups. They provide ongoing funding without taking any equity from the company in as little as 5 days.

Project Summary:

Industry: B2B, Finance
Location: Overland Park, KS
Services Provided: Website Design & Development, PPC, CRO, SEO

increase in traffic viewing website content

0 %

increase in organic traffic

0 %

leads generated per month

0 %

Challenges / Objectives

Founded in 2020, Novel Capital already founded more than 50 companies and are continuing to grow considerably in a short amount of time. In order to sustain that momentum, they needed a partner to level-up their online presence and marketing efforts – both in PPC and SEO.

The Novel Capital team reached out to us first for a website revamp project after their rebranding efforts. They needed a collaborator to produce a modern website that has an efficient funnel to get results through various traffic sources, like organic vs. paid search vs. referral.

Aside from the website redesign, Novel Capital’s PPC and SEO efforts weren’t getting them leads, which needed a strategy that prioritized middle-and-bottom-funnel content around their funding services in order to build authority and improve traffic intent.

Solutions

Novel Capital was a new brand to the SaaS startup industry and needed an agency they could trust to immediately get their audience and niched topics (e.g. non-dilutive funding, SaaS funding, and more). We were able to not only act as their website design department, but also provide input on SEO and PPC strategy with an upfront content audit.

Starting with the design that puts the spotlight on the startup founders, we helped Novel Capital rebuild their website to inform the startup community about their new and innovative funding solutions.

As we launched the website, we also put conversion rate optimization into testing via a paid search campaign to ensure the new website does its job – converting visitors into leads.

In the end, effective UX and high-quality content made Novel Capital stand out from their competitors. The new website drove 192% more traffic, and SEO & PPC together brought 122 leads in a month.